Renowned tattoo artist Certified Letter Boy, known for inking high-profile clients such as David Beckham, Romeo Beckham, and rapper Central Cee, is set to open his new studio, Fine Line Hearts Club, in Soho this Saturday. To celebrate the launch, he is partnering with popular U.S. chain Dave’s Hot Chicken for a one-day event combining body art and bold flavors.
The opening event, starting at 11 a.m. on Berwick Street, will feature free tattoos, exclusive flash designs, and a pop-up food experience. Walk-ins are welcome, and appointments are not required—those arriving early will be the first to get inked. Fans need only show the Dave’s Hot Chicken mobile app to gain access to the special offerings.
Certified Letter Boy, celebrated for his delicate fine-line technique, has created a series of spice-themed flash tattoos exclusively for the event. Designs include fiery motifs like “Reaper Flames” and “Hot Stuff” lettering, reflecting the Nashville-style heat that Dave’s Hot Chicken is known for.
In a rare opportunity, attendees can also collaborate with the artist for custom designs—all at no cost. Typically commanding a minimum fee of £1,000 and maintaining a year-long waitlist, Certified Letter Boy’s participation marks a unique moment for fans and tattoo enthusiasts alike.
Adding to the excitement, the first 10 guests to receive an “I Heart D.H.C.” tattoo will win a year’s worth of free Dave’s Hot Chicken. The restaurant brand will also be serving food to attendees, transforming the street into a lively, flavor-filled celebration.
Limited edition merchandise will also be available during the event, rounding out a day that blends artistry, community, and culinary spice.
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