A unique collaboration is set to turn heads—and skin—this week as renowned tattoo artist Certified Letter Boy teams up with popular fried chicken brand Dave’s Hot Chicken for a fiery one-day event in Soho. Visitors to Certified Letter Boy’s new studio, the Fine Line Hearts Club, can enjoy free tattoos and spicy fried chicken throughout the day on May 31.
Certified Letter Boy, whose celebrity clientele includes David Beckham and Central Cee, will offer complimentary tattoo sessions inspired by Dave’s Hot Chicken’s signature heat levels. Custom flash sheets have been designed exclusively for the occasion, featuring bold imagery such as flames, chili peppers, and the brand’s iconic ‘Reaper’ theme. The event is strictly first-come, first-served, with inking starting at 11 a.m. No advance bookings will be accepted.
Tattoos by Certified Letter Boy typically start at £1,000, making this event a rare opportunity for fans and tattoo enthusiasts to receive work from one of the industry’s most sought-after artists—free of charge.
How to Participate
To qualify for a free tattoo, participants must show proof of the Dave’s Hot Chicken loyalty app upon arrival. Guests can choose from the exclusive Dave’s-themed flash sheets or opt for a custom design, depending on availability.
Free Food and a Year of Chicken
While attendees wait, Dave’s Hot Chicken will be serving up complimentary spicy chicken to everyone in line, promising a street-side “flavour pavement party” in the heart of Soho.
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