A unique new store combining luxury jewellery, piercing, and tattoo services has officially opened its doors at Lakeside Shopping Centre in South Essex.
Jewells, a newly launched brand, debuted its first UK location on May 30, marking the beginning of a nationwide rollout with seven stores across the country. The 1,000 sq ft space at Lakeside offers a curated selection of jewellery, fine line tattoos, and luxury piercing services, making it a one-stop-shop for those looking to enhance their personal style.
In addition to its jewellery and body art offerings, Jewells features personalized styling appointments and an interactive “Make Your Own Memory” stack bar, aimed at making the shopping experience more engaging for visitors.
The store’s arrival also signals the continuing growth of Lakeside Shopping Centre, which has already welcomed six new tenants this year, including Reiss, Wendy’s, Chipotle, and Popeyes.
Leah Uka, Chief Brand Officer of Jewells, shared her excitement about the location: “Lakeside is a key location for our launch strategy – a vibrant centre with strong footfall, a great mix of brands, and a loyal customer base that aligns with our target audience. Jewells has been created to provide cutting-edge, on-trend premium jewellery, and we’re excited to bring our unique concept to this part of the UK.”
Jewells’ combination of fine jewellery and tattoo services marks a growing trend of lifestyle stores merging fashion with personal expression, offering a truly unique retail experience.
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