Despite its long history and classic design, Ford has rarely been considered a trendy brand in the automotive world. Its vintage script logo and traditional styling have often kept it out of conversations about the coolest car logos. Even with the company’s recent push into electric and hybrid vehicles—and a subtle logo update last year—Ford is still widely viewed as a brand rooted in the past.
That’s why Ford is surprisingly enthusiastic about a new, fan-driven logo trend that puts a fresh spin on its iconic emblem. On TikTok, user Hailey LaRae has gone viral after posting a video showing her truck’s tailgate with the Ford logo flipped backwards, revealing the word “Brat.” This playful twist references British pop star Charli XCX’s latest album, Brat, which features a vibrant green cover and has become one of the most memorable cultural moments of 2024.
“To whoever said if you flip Ford’s logo around it says brat, thank you. I cannot unsee it,” Hailey wrote alongside her video, a sentiment quickly echoed by thousands of viewers. The effect hinges on the distinctive uppercase “T,” which gives the reversed logo a bold, edgy feel reminiscent of current anti-design trends.
Ford’s UK TikTok account responded to the viral post with enthusiasm, commenting, “Bratmobile owners assemble,” signaling the brand’s playful approval of the unexpected reinterpretation.
The trend has also sparked lively discussion among Ford F-150 owners on Reddit, particularly within the Charli XCX fan community. Many fans have expressed excitement about the idea of Charli XCX adopting the flipped logo for merchandise, though some debate whether Ford’s brand image truly fits the rebellious “brat” persona.
One commenter summed up the varied fan perspectives: “Ford owners vary in brat levels, since on one hand you’ve got Magaheads who get second-hand embarrassed when they see a flashy green F-150, and on the other, it just looks cool!”
For now, the enthusiasm shows no signs of slowing. One fan declared, “I’m feral for this post and I’m going to get a custom backwards decal right now.” Of course, the iconic “Brat” logo wouldn’t be complete without the signature bright green color from Charli XCX’s album art—and fans are already working on that, too.
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