In a world where grief often goes unspoken and memories fade, a new tattoo movement is turning pain into permanence — and love into legacy.
Aliens Tattoo, one of India’s most respected tattoo collectives, has launched ‘Part of You’, the country’s first emotional tattoo initiative dedicated to celebrating the bond between humans and their pets. Far more than body art, this movement aims to immortalize companionship, loss, and love through ink — while also contributing to animal welfare nationwide.
“This isn’t just a tattoo. It’s a legacy,” says Sunny Bhanushali, Founder and Chief Visionary Artist at Aliens Tattoo. “We believe when someone loses a pet — or even wants to celebrate the little joys of companionship — that story deserves more than a memory. It deserves permanence.”
More Than Ink: A National Movement
At its core, Part of You transforms tattoos into intimate narratives. Whether it’s a tiny paw print etched near the heart, a lifelike portrait of a beloved dog, or a stylized symbol that captures a pet’s unique spirit, each tattoo is a deeply personal tribute. For some, it’s a way to cope with loss. For others, it’s a declaration of enduring affection.
Aliens Tattoo is backing this with meaningful impact: 1% of all tattoo revenue from the campaign will go to animal welfare groups across India, turning personal grief into collective good.
Rising Resonance
Launched earlier this year, the campaign has already touched a nerve — and hearts. With over 7 million organic impressions online and a 43% increase in pet-related tattoo bookings across studios in Mumbai, Bangalore, and Hyderabad, it’s clear Part of You is striking a powerful emotional chord.
The stories behind the tattoos are as compelling as the art itself:
– A woman in Pune immortalized her Labrador’s paw after 15 years of companionship.
– A man from Assam flew to Mumbai to tattoo his late cat’s eyes on his forearm — a gaze he says helped him survive lockdown depression.
– A couple from Bangalore got matching tattoos of their rescue dog’s heartbeat.
Beyond the Needle: Storytelling Meets Healing
To document this cultural shift, Aliens Tattoo has launched a video storytelling series — capturing the emotional journeys behind these tattoos. Each episode offers a glimpse into how ink becomes not just art, but therapy. Alongside this, a dedicated microsite guides pet parents through the process of designing meaningful tributes, including curated templates and artist recommendations.
Not Just a Campaign — A Cultural Reset
What distinguishes Part of You is its movement-first structure. This isn’t a one-off marketing initiative. It’s a living, evolving effort to reshape how India remembers pets — blending personal storytelling, social impact, and artistic innovation.
Collaborations with PETA, Pedigree, GoodBoy, and a host of tattoo artists and animal advocates lend the movement legitimacy and momentum. While emotional tattooing has gained traction globally — with ashes-infused ink, heartbeat designs, and soundwave tributes — Part of You is India’s first brand-led, nationally organized initiative in this space.
Tattoos as Memory, Ink as Legacy
As tattoos in India evolve from symbols of rebellion into tools for reflection, memory, and identity, Part of You taps into a profound emotional need: to hold on to love in the face of loss.
And in that inked reminder — whether paw, portrait, or poem — we are reminded that grief is love with nowhere to go. Until now.
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