Eolo Toys has entered into a global licensing partnership with Consumer Product Connection (CPC) to bring The Tattoo Zoo, a rebellious new IP created by Tyler Stover, to toy markets worldwide. As part of the agreement, Eolo will serve as the exclusive master toy partner for the brand.
The Tattoo Zoo introduces a vibrant world where animals break the mold and rewrite the rules. Unlike traditional plush toys, every character in this line is inked with distinctive designs that reflect their personalities, creating a bold, expressive brand full of attitude. Each character in The Tattoo Zoo has its own backstory, including a job, star sign, and an attitude that matches its tattoos. Whether loud, misunderstood, or even a bit dangerous, these animals embrace their individuality and unapologetically celebrate being different.
Julien Barbier from CPC expressed excitement about the collaboration: “We are thrilled with this agreement with The Tattoo Zoo and Tyler. From the start, we knew the brand had immense potential, and we’re confident it will resonate with consumers. Partnering with Eolo Toys and Alex Prieto guarantees the introduction of innovative, high-quality products to the global market. We’re eager to present The Tattoo Zoo at the Las Vegas trade show and look forward to seeing the response.”
Tyler Stover, the founder of The Tattoo Zoo, also shared his enthusiasm: “Get ready for an animal style upgrade. By joining forces with licensing experts CPC and play professionals at Eolo Toys, we’re giving our rebellious creatures the merchandise and toy spotlight they deserve. Tattoo Zoo is made for ‘kidults’—because some animals just want to look different.”
Alex Prieto, CEO of Eolo Toys, added: “At Eolo, we’re all about disruptive ideas, and The Tattoo Zoo is just that. It’s bold, creative, and speaks to a generation that values self-expression. We’re excited to bring these characters to life with toys that match the wild and unique world they come from. Working with Tyler and Julien, two incredibly passionate individuals, makes this project even more thrilling. It’s going to be one wild ride.”
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