Mountain Dew is offering a unique opportunity for fans who’ve permanently inked the iconic logo of the brand on their bodies. The PepsiCo-owned company recently announced a contest where individuals with Mountain Dew tattoos can win a chance to update their ink with the brand’s new logo, all while enjoying an all-expenses-paid trip to Las Vegas.
Winners of the contest will be flown to Las Vegas for a fresh tattoo at the famous Mario Barth’s Starlight Tattoo Studio at Mandalay Bay. To enter, participants are encouraged to take a photo of their existing Mountain Dew tattoos and post it on Instagram or other social media platforms with the hashtag #DoTheDewTattooSweepstakes. As of May 8, there were only two entries under this hashtag on Instagram, but the contest is expected to attract many more submissions.
For those who love Mountain Dew but aren’t ready to commit to a permanent tattoo, the brand has partnered with Dickies, a well-known fashion brand, to offer a more temporary way to showcase their loyalty. This collaboration introduces a limited edition line of workwear-inspired shirts designed to reflect Mountain Dew’s “outdoor spirit.” The shirts feature bespoke patches, vintage details, and nods to the brand’s history, including the iconic 1980s “Gimme a Dew” jingle and original Mountain Dew fonts in heritage green.
These exclusive shirts will be available for purchase on TikTok Shop, bundled with two 10-packs of Mountain Dew Mini’s for $24.99 plus shipping. The shirts are designed with both nostalgia and modern style in mind, offering fans a fresh take on classic workwear.
The reason behind these promotions is part of Mountain Dew’s ongoing rebranding efforts. The company is using these promotions, along with a new TV commercial, to reinvigorate the brand’s image. The commercial brings back the beloved “Gimme a Dew” jingle from the 1980s, giving it a contemporary twist while maintaining the brand’s essence of having fun with friends.
Whether through permanent body art or fashionable apparel, Mountain Dew is finding creative ways to engage with its loyal fans while embracing its roots.
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