Rookie girl group Hearts2Hearts under SM Entertainment has revealed captivating concept photos ahead of their first-ever comeback with the digital single STYLE, slated for release on June 18 KST.
The concept draws inspiration from the bold and vibrant aesthetics of the early 2000s, also known as the Y2K era, a time when youth culture was defined by playful self-expression and a distinctive fashion sense. The visuals capture the essence of that period by mimicking the nostalgic look of sticker photo booths, a popular trend where young people gathered to take instant photos and embellish them with colorful stickers and handwritten notes to personalize their phones and belongings.
In the new images, Hearts2Hearts members are styled with retro lighting and fashion reminiscent of early-2000s magazine shoots, creating a vivid and authentic throwback feel. The photos include charming handwritten phrases such as “our friendship forever,” “you have good style,” “princesses,” “do you want to go on a date with me today?,” and “sassy girls,” all of which enhance the nostalgic and playful spirit of the concept.
This creative direction not only highlights the group’s youthful energy and charisma but also connects with fans who cherish the era’s unique culture and aesthetics. As Hearts2Hearts prepares to step into the spotlight with their STYLE single, they invite fans to relive a beloved era through this innovative blend of music and visual storytelling.
With their fresh yet retro approach, Hearts2Hearts aims to make a memorable impression and set the tone for their promising journey in the K-pop industry.
Related topics: