ETIMOBLU, a Milan-based studio founded by emerging designer Matteo Brambilla, operates at the intersection of multiple disciplines, transcending traditional design boundaries. This approach is deeply rooted in Brambilla’s diverse background and vision. The project explores design as a form of cultural expression, firmly anchored in Italy’s rich heritage of manual craftsmanship, with a special focus on Mediterranean practices and techniques.
By collaborating closely with master artisans and specialized producers, ETIMOBLU creates objects that seamlessly fuse centuries-old narratives and expertise with cutting-edge innovation. In this conversation, Matteo Brambilla shares the vision behind ETIMOBLU and his creative process—a blend of artistic sensibility, technical mastery, and profound appreciation for material, story, and place.
“ETIMOBLU merges design and art through a language that draws on one of the most deeply rooted forms of cultural expression in Italy and the Mediterranean: the craft of making and manual know-how. Through collaborations with master artisans and specialized companies, the project commits to researching materials and trades, exploring and applying techniques that celebrate heritage. It blends centuries-old traditions with modern technological innovation. Preserving and valuing craftsmanship—and the human element behind it—is a way to honor and reflect cultural roots, creating objects that tell stories and express deep connections with their territory.”
“ETIMOBLU’s aesthetic language is marked by coherence and elegance in form, alongside a clear sensitivity toward proportion and compositional harmony. Each project embodies both movement and permanence—a dialogue of contrasts that carries aesthetic, design, and production value. Our approach is never about chasing trends but about cultivating a pure, timeless style. Aesthetics doesn’t precede design, but it is never an afterthought either—it is integral to the process.”
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