Oakley Capital, a leading private equity firm known for its investments in premium European lifestyle and design brands, has acquired a majority stake in Fornasetti, the celebrated Milan-based design house with a storied history dating back to the 1940s. Founded by Piero Fornasetti, the brand is internationally recognized for its surrealist visual language, whimsical motifs, and meticulous craftsmanship, which have earned it a unique place in the world of art and design.
Today, Fornasetti is led by Piero’s son, Barnaba Fornasetti, who has played a pivotal role in evolving the brand’s identity while respecting its rich heritage. Under Barnaba’s stewardship, the atelier has expanded beyond its original decorative arts focus, introducing new product categories that include furniture, home accessories, and lifestyle goods. Additionally, the brand has forged strategic collaborations with global designers and luxury partners, amplifying its international profile.
Barnaba Fornasetti emphasized the significance of the new partnership with Oakley Capital, stating:
“This agreement marks a significant moment of transformation for Fornasetti. While our identity and creative vision will always remain at the heart of everything we do, this partnership brings fresh energies, expertise, and resources that will help us scale and reach new audiences around the world.”
Oakley Capital’s experience in nurturing premium brands, including Alessi and Globe-Trotter, positions it as a strong ally in accelerating Fornasetti’s next growth phase. Vicente Castellano, Operating Partner at Oakley Capital, described the acquisition as a strategic opportunity to unlock the brand’s untapped potential:
“Fornasetti is a truly iconic name with a distinct creative voice and global recognition. Our investment will support its expansion into new markets and product categories while safeguarding the exceptional craftsmanship and artistry that define the brand.”
The acquisition of Fornasetti by Oakley Capital reflects a broader trend within the luxury and design sectors, where private equity firms are increasingly partnering with heritage brands that combine cultural significance with scalable business models. These investments often aim to preserve the brands’ artisanal values and storytelling while applying commercial discipline and global distribution strategies to drive growth.
With this new backing, Fornasetti is expected to enhance its digital presence, expand retail footprints, and deepen collaborations across fashion, interiors, and cultural sectors. The partnership also aims to support sustainable production methods and innovation in materials, aligning with the growing consumer demand for responsible luxury.
As Fornasetti embarks on this transformative chapter, the brand’s commitment to its surrealist origins and artistic excellence will continue to inspire new collections that blend timeless imagination with contemporary relevance—ensuring that the atelier remains a beacon of creativity on the global design stage.
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